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CAMPAIGN 2020

Every year Art Dubai invites an artist or creative to participate in designing the fair’s visual identity. While the logo remains in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of Art Dubai’s programme and flexibility of the fair’s model.

In 2009, Art Dubai collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Dubai-based photographer Mohamed Somji; in 2013, the fair turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; in 2015 the visual identity took its starting point from the Art Dubai logo itself; in 2016 Art Dubai acknowledged the significance of the past decade while looking ahead at what is to come; and in 2017 the fair looked at Dubai as a trading place for the world in collaboration with Fikra Design Studios. During 2018-2019 the fair worked with Moloobhoy & Brown, firstly looking at in the story of Dubai and its growth in the 2018 campaign, and then in 2019 the visual identity focused on the theme of convergence as a metaphor for the fair’s role as a meeting point for the global art world.

Following the initial collaboration between Art Dubai and Kemistry Design during 2011-2016, Art Dubai is pleased to continue working with Hani Charaf of local creative studio Kemistry Design, for the 2020 visual campaign.

This year’s graphic campaign is a dynamic multi-layered design, inspired by the fair’s identity, programming and role within the vibrant cultural ecosystem of its home city, Dubai.

The Art Dubai 2020 campaign is a series of overlapping layers of figures, motifs, graphics and images, illustrating the accumulation of of programmes, initiatives, communities and the build-up of the fair. This process also opens room for unpredictability and playfulness within the system. Taking Art Dubai’s logo bars as a starting point, the campaign uses a grid formation with shifting blocks as a tool to illustrate data and information from and about the fair. Read more about this year’s design here.